Sponsoring Season Winter – why it's the best season & why many athletes don't know this
The season is over. Training is quieter. And most athletes are taking a step back.
That's exactly the mistake.
What happens behind the scenes in winter
While athletes are on their winter break, the most important meetings of the year are taking place at brands.
73% of sports brands plan their sponsoring budgets in Q3 and Q4.
This means: the decisions about who will get a deal in 2027 are being made now. Not in March!
Whoever is not visible now, whoever does not have a professional profile now, whoever is not having conversations now, will miss the window. Not because they're not good enough. But simply because they were not on the radar.
The underestimated opportunity in winter
Winter is the only time of the year when athletes really have some breathing room. No competitions, less pressure, more time for thoughts.
This is exactly the time athletes can use to get ready before the season starts again and everything else takes priority.
What's possible during this phase: completing the Online Academy and building the knowledge that brands expect from a professional partner. Building a complete profile – sporting achievements, social media metrics, target audience, values, story. Contacting brands on the platform that are already actively looking for athletes.
And even if there's no suitable brand on the platform right now: a professional pitch deck can be generated as a PDF from the profile and a personal profile website can be used. This allows for parallel outreach outside of the platform. Two paths at the same time.
What we're seeing at athleteXhub right now
We're building the platform and already have the first brands live. In the coming months, new ones will be added continuously – from triathlon, running, cycling, and trail running.
What we're particularly excited about:
“Already, one in ten athletes on the platform has closed a deal — on average within the first 30 days of registration.”
Why we're offering the annual subscription
We believe that athleteXhub will experience enormous growth over the next twelve months. More brands, more features, more deals.
That's why we've introduced the annual subscription, not just as a more affordable option, but as a statement: we stand behind our platform. And we stand behind you.
It's simple: start with the annual subscription, use the Academy, and proactively approach brands. 150€ per year or flexible for 15€ per month.
Whoever starts now has the entire winter to get ready. And will go into the season in the spring as the athlete that brands want. Register now & make the most of winter
