Sport. People.
Partnerships.
Stories from the community, practical sponsorship knowledge and a look behind athleteXhub.
21 articles
Find a sponsor as an athlete: step by step
Find suitable sponsors as an athlete: sharpen your profile, know your numbers, choose the right brands and send a personal enquiry. Your six-step plan.
How the aXh Ambassador Management System Works
Most brands we speak to have the same setup: an Excel list with athlete names. An email folder with requests. And somewhere, a note of when each contract expires.
Why Brands Waste Up to 200 Hours a Year on Sports Sponsorship
Sports sponsorship is booming. At the same time, most brands are still working with tools that were built for a different era. Excel lists. Email threads. Handwritten notes…
15 new sports: athleteXhub conquers mountains & snow
athleteXhub opens its sponsorship platform to 15 new sports in mountain sports, climbing and winter sports – from alpine skiing to ice climbing.
How to get your first sponsorship deal as an endurance athlete
You train hard. You give everything. And yet the sponsorship request remains unanswered. That is not an isolated case. It is the reality for most…
What am I worth as an athlete? How to calculate your sponsorship price
You've trained hard. You've achieved results. You have a community that follows and trusts you. But when a brand asks what you want for a collaboration…
Why Winter is the Best Sponsorship Season
The season is over. Training is quieter. And most athletes are taking a step back. That's exactly the mistake.
Your Sponsorship Pitch Deck as an Athlete — Why It's Crucial
You have the performance. You have the story. But when you approach a brand — what do you actually send them? An email with a few sentences? An Instagram profile?…
Cinema Tour Last Hurrah Hubert Karl
Cinema Tour 2026 · Tickets available "Last Hurrah – The Big Five of My Life" is going on a cinema tour. The documentary film by Julian Zimmermann tells the story of ultra-runner Hubert Karl – and accompanies him on one last major milestone in his sporting life's work: 240 kilometers and 7,500 meters of altitude at the Brazil 135.
Hubert Karl at the Last Soul Ultra: 301.5 km at 68 years old
Last Soul Ultra 2026 · Personal experience report
Last Soul Ultra 2026 starts today: Livestream, start time and Hubert Karl
The Last Soul Ultra 2026 is underway. athleteXhub is accompanying Hubert Karl on site with the camera. Here you can find the current race standings and all important developments.
Deal platform: How deals work on athleteXhub
Good sponsorship does not always begin with the question: "Do we want to work together long-term?" Sometimes it begins with a specific competition, a campaign,…
Last Soul Ultra: athleteXhub at the Backyard Ultra
6,706 kilometres. One hour of time. And then everything starts all over again. At the Last Soul Ultra, from 8 to 10 August 2026, a competition awaits where, at some point, it's no longer about speed, but about who can still stand at the starting line.
Finding Sponsors: 5 Tips to Make You Attractive to Brands
Many athletes ask themselves the same question at some point: How can I find sponsors as an athlete? Often, the next consideration follows immediately: Do I need more competition successes? More followers? Or do I simply need to send out more sponsorship requests?
How Sports Sponsorship Has Changed — and What This Means for Athletes
With the launch of our new marketplace on athleteXhub, now is a good time to take a step back and understand where sponsorship comes from, where it is today — and where it's headed.
Why athleteXhub attends sports events
If you've been following athleteXhub for a while, you've probably noticed that we regularly attend competitions, trade fairs, and community events. This has a simple reason: sports events are much more than just places where people compete. They are meeting points for the endurance sports community, a place for honest conversations, and the best way to experience sports up close.
Finding sponsors as an athlete: 9 tips for more success
Whoever practises sports ambitiously, sooner or later reaches the same point: Training becomes more intense, competitions become bigger and with them, the…
Hofer Backyard Ultra: athleteXhub is at the starting line this year
Hofer Backyard Ultra - When the Hofer Backyard Ultra starts on the weekend (27 June 2026), it will be a special event for us at athleteXhub. Not only because we are represented as a sponsor on site for the first time, but also because co-founder Julian will be at the starting line himself.
How athleteXhub works: In 6 steps to a potential sponsorship deal
How athleteXhub works – Those who discover athleteXhub for the first time often ask a simple question: How does it all work, actually? The short answer is:…
Who is athleteXhub for? The platform for athletes and brands explained
For whom is athleteXhub? – Those who hear about athleteXhub for the first time often ask a very simple question: "Is this really something for me?"
What is athleteXhub? The platform for athletes & sponsorship
What is athleteXhub? – Those who are intensively involved with sports know the feeling: hours, days, and years flow into training. Competitions determine the calendar. Goals…
Cinema Premiere of "Last Hurrah" with Hubert Karl, Zeil am Main
Cinema premiere of "Last Hurrah", Zeil am Main – Great stories in sports don't emerge from a drawing board, but from the boundary of what's possible. When we stood in the cinema in Zeil am Main on June 5, 2026, to celebrate the premiere of our first major athleteXhub documentary "Last Hurrah – The Big Five of my life", one thing became clear: for sponsors and brands, the real lever in modern sports marketing is no longer in interchangeable logo placements. It lies in authentic storytelling that moves people, connects generations, and brings communities together physically. Over 300 guests from all over Germany travelled to see the (probably) final act of an ultra-running legend.
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